Marketplace 2023

An NFT marketplace of tokens that include a portion of a song’s royalties. Artists sell, and collectors can buy & trade tokens.

Product | Press

Listings & Trading 2023

Tokens are priced based on market demand. Collectors can buy or sell on the secondary marketplace.

Valuation Calculator 2023

A calculator that analyses historical streams, industry decay curves and market trends to calculate a valuation for a song, album or catalog.

Press | Learn

Community Chats 2022

A new navigational panel designed for large screens, created to organize inboxes and offer easy access to Community & FB Group chats in Messenger.

Product | Press

Custom Reactions 2022

Designed emoji search for Messenger’s large screens, as well as a way to customize your reaction action bar.

Accessibility 2022

Worked with accessibility partners to design a new keyboard navigation format that makes easier to navigate and engage in messages for those visually impaired.

Retentive Onboarding 2020

Designed the app’s onboarding flow that leverages personalization to generate templates that align with user needs and set them up for success.

Product

Template Store 2020

Designed version for the template selection experience, focusing on how these templates are displayed, perused and selected in the app.

Mobile Editing 2020

With the growth of mobile signups, I designed mobile centric editing experiences that were optimized toward the types of edits users’ wanted to do on the go.

Focus Mode 2020

Rather than use the template editor to edit blog content, I designed a draft mode that allows users to focus on content editing when writing blog posts.

New Years Promotion 2020

Designed the annual New Years promotion strategy for the premium subscription Plus. Variations are extensively tested due to the surge in new users in the new year.

Product

Clubs 2018

Designed Duolingo’s first social feature that incorporated user generated content, and social mini-lessons, and leaderboards.

Press

Club Content 2018

For Clubs, I designed the first user-generated messaging platform. I created the system for posts, mentions, hearting, canned messages, reporting and more.

Plus Gamification 2020

I was part of the monetization team, and as such we worked on the suite of premium features and used gamification and gating to promote Plus.

Stories 2017

Was the founding designer that launched Stories. I created the immersion and narrative based lesson format that has evolved from being just on web, to a tab on the app, to finally becoming a core part of the language tree.

About

Combos 2017

Founded the feature Combos, which celebrates when a user gets multiple questions correct in succession. Combos still persist in every lesson to this day.

Royal Recap 2022

As a surprise for the team, I put together a 2022 Year Recap video of the company’s successes and bonding moments.

Teleport 2021

Created the intro video for a fashion app. The Video would play after a user opens the app for the first time, explaining value props and usage.

Cluster 2020

Designed a hypothetical product that focuses on making lists of places; think location based Pinterest . Lists are called a “Cluster” they can be organized, filtered, and shared.

Trending Clusters 2020

Leveraging your social graph, Cluster can surface trends in visited neighborhoods and saved categories of from friend’s Cluster lists. In turn these can help you discover relevant new spots to save as well.